Why Network with other bloggers?
Blogging for money is a business and just like in the offline world it is important to throw out your tentacles and network. Too many mistakenly think that to make money online all that is needed is to sit at the computer and just blog away. Your results will be immeasurably higher if you partake of some good old fashioned networking.
Think about it.
If your business was offline, you would attend Chamber of Commerce luncheons, join an association in your industry, attend conferences and conventions. Why? To promote your business of course, but also to network, to learn about what others in your industry are doing to move their businesses forward and to form strategic alliances. Why should blogging be any different?
Good news.
You can network in your pajamas if you want. Actually I like to network both online and off for my blogging businesses. I think that a mix of the two is important. Let me explain.
Lets start with the obvious one: networking online. There is a saying that no one reaches the pinnacles of success alone. Ask any guru out there. Cheering peers and colleagues were an integral part of their success. Did these colleagues and peers materialize out of thin air? NO. They were cultivated. This is an important strategy and there is nothing subversive about it. Here are some ways you can network online:
#1. Source out other blogs in the same niche as yours. Follow these blogs and post comments on their articles. Make sure they are quality comments.
#2. Select your favorite blogs and ask if the owner is willing to consider a guest article by you. If the offer is accepted, submit an original article. There is no guarantee that the owner of the blog will post it but chances are that if the article is well written it will eventually appear. This is the beginning of a relationship with that blogger. Treat it well.
#3. In your own blog give some link love to the blog and blogger that you are now cultivating. The blogger will be aware of your support – trust me on this.
#4. Join forums in your niche, follow for a while before posting, then post quality comments – comments that are helpful. Others will begin to take notice of you as will the owner of the forum.
#5. Review the blog that you are following. Tell your readership what you like about that blog, maybe a little bit of advice/critique as to what you think might make it an even better blog and summarize the highlights.
I can bet you dollars to donuts that over time you will have developed a good relationship with the owner of this blog. Rinse and repeat. This is the online version of networking.
I think that offline networking is equally important. Meet other bloggers or internet marketers in your area. Attend “meet ups” and other scheduled internet marketing functions. Some of these functions are free, others have a nominal fee. You will meet people in different disciplines of internet marketing and you will be surprised at how generous they are in sharing their knowledge.
Surprise, surprise. You might even be one of those who is able to share your expertise with a newbie. I recently attended a function that was not internet based. Everyone present was a small business owner. They were intrigued about my online marketing business and wanted to know more. We talked about blogging as a good way to begin their online marketing efforts. Of course I pointed them to my free e.book ABC’s of Blogging for Money.
A word of caution; when networking seek what you can do for the other person before asking them to do something for you. This will differentiate you from 90% of the attendees and will do you more good in the long run. When you meet someone for the first time, ask them what you can do for them that would help their business. Be sincere. Maybe all you can do is introduce them to someone who can be of help. Maybe at the moment there is not much you can do, but you never know when you will run into someone or a situation that is just right for your newly acquired contact.
One other thing when networking offline – its not about how many cards you give out or collect. Make two to five meaningful connections and begin to cultivate a relationship. Be open but be selective as to whom you decide to invest your time with.
Networking is an important component of any business – whether you are selling flowers to the corporate market or blogging for money cultivating relationships is what will take your business to the highest pinnacles of success.
Happy Blogging!
Valentina
Blogger for money
PS.... There’s plenty of cheese at the pinnacles of success.
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Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts
Sunday, July 26, 2009
Saturday, July 18, 2009
Blogging - a valuable marketing tool
Blogs are sprouting up faster than a new growth of bamboo shoots. Suddenly everyone is jumping on the expressway to wealth and its called Blogging for Money – or so they think. It is definitely a growth industry. But as an industry is it really making money?
In this fast paced world of the internet, blogging is not a new phenomena. It’s been around for some ten years now – I know, because some of the bloggers that are pulling in the big bucks have been blogging in one form or another for that length of time. It is exactly the financial success of notable bloggers like Darren Rowse, Yaro Starak, Nathan Hangan, and Alvin Phang to name just a few that has captured the attention of the young and old alike and suddenly it seems that blogging for money has become the online version of the Klondike Gold Rush.
So, yes there is money in the industry but statistically that money falls to a very small percentage. There are millions of blogs. Most are not monetized nor were they ever put up with the intention of making money. Many more have been abandoned either because the initial flush of creativity died an early death or the promise of money failed to materialize.
Therein lies the challenge. Making money blogging. Manuals on blogging focus on finding a niche and then blogging about it. Plenty of attention is given to the fact that unlike traditional brick and mortar businesses it does not cost much to start a blog.
In my view many newbie bloggers are missing an opportunity that is right under their own noses. I am often asked by eager would be bloggers what it is that they should blog about. The first question I ask is whether they already have a business of their own. Often they do. I have spoken with dry cleaners, bakers, bike shop owners, florists and many other small business owners. When asked if they had given any thought about blogging about their businesses I get a blank stare. They've bought into the notion of unique and niche and their business, in their mind, is neither unique nor niche.
You see, blogging is just another marketing tool and a valuable one at that. It can be an effective way to promote your bricks and mortar business. I had a long conversation with the baker. His bread is to die for – all whole food type of ingredients and so delish. The quality is definitely high end and customers gladly pay the premium price. He wants to expand as a supplier to high end restaurants and local specialty grocers of natural and organic foods.
We chatted. How could a blog help him? Tricky. Go for the business to customer or business to business market?
“Could you handle more walk in traffic?” I asked.
“Absolutely” he said.
"In fact walk in traffic is the most profitable part of my business as the bread is sold at full price."
I happen to know that there are customers who drive an hour each way just to stock up on his bread. What if he blogged as part of his marketing mix? He could start with his story. He can write about what makes his breads different. Talk about some of the ingredients. The origin of some of the breads he bakes and much, much more. Do you think that he could create a continuously increasing stream of traffic to his store? Do you think that maybe those high end grocers just might begin to notice him. If he rolled up his baker's sleeves and employed even just a few online marketing strategies, could the effort pay off with more money in the bank?
I think so.
Now here’s a thought for you. You write. You want a blog. Topics elude you. Are you already a small business owner? Are there stores in your neighborhood that would pay you to market their businesses online? Is there a successful baker who's too busy to blog but has bigger ambitions for his business who would be willing to pay you to do so?
You could approach one store – preferably a friend – and offer to help market their business online for free as something to cut your teeth on while learning how to blog. Could you monetize that blog so that not only does the business get added traffic but makes money off of the blog? Do you think your friend would give you referrals to his small business buds? For pay? Could you become a professional blogger writing for established bricks and mortar businesses – and they don’t even have to be where you live, not if you learn how to market your blogging service properly.
Now there’s something to think about. Is that a possibility that can be a probability?
Happy Blogging ......
Valentina
Blogger for Money
PS... Now there’s a completely different spin on “a brick of cheese”
In this fast paced world of the internet, blogging is not a new phenomena. It’s been around for some ten years now – I know, because some of the bloggers that are pulling in the big bucks have been blogging in one form or another for that length of time. It is exactly the financial success of notable bloggers like Darren Rowse, Yaro Starak, Nathan Hangan, and Alvin Phang to name just a few that has captured the attention of the young and old alike and suddenly it seems that blogging for money has become the online version of the Klondike Gold Rush.
So, yes there is money in the industry but statistically that money falls to a very small percentage. There are millions of blogs. Most are not monetized nor were they ever put up with the intention of making money. Many more have been abandoned either because the initial flush of creativity died an early death or the promise of money failed to materialize.
Therein lies the challenge. Making money blogging. Manuals on blogging focus on finding a niche and then blogging about it. Plenty of attention is given to the fact that unlike traditional brick and mortar businesses it does not cost much to start a blog.
In my view many newbie bloggers are missing an opportunity that is right under their own noses. I am often asked by eager would be bloggers what it is that they should blog about. The first question I ask is whether they already have a business of their own. Often they do. I have spoken with dry cleaners, bakers, bike shop owners, florists and many other small business owners. When asked if they had given any thought about blogging about their businesses I get a blank stare. They've bought into the notion of unique and niche and their business, in their mind, is neither unique nor niche.
You see, blogging is just another marketing tool and a valuable one at that. It can be an effective way to promote your bricks and mortar business. I had a long conversation with the baker. His bread is to die for – all whole food type of ingredients and so delish. The quality is definitely high end and customers gladly pay the premium price. He wants to expand as a supplier to high end restaurants and local specialty grocers of natural and organic foods.
We chatted. How could a blog help him? Tricky. Go for the business to customer or business to business market?
“Could you handle more walk in traffic?” I asked.
“Absolutely” he said.
"In fact walk in traffic is the most profitable part of my business as the bread is sold at full price."
I happen to know that there are customers who drive an hour each way just to stock up on his bread. What if he blogged as part of his marketing mix? He could start with his story. He can write about what makes his breads different. Talk about some of the ingredients. The origin of some of the breads he bakes and much, much more. Do you think that he could create a continuously increasing stream of traffic to his store? Do you think that maybe those high end grocers just might begin to notice him. If he rolled up his baker's sleeves and employed even just a few online marketing strategies, could the effort pay off with more money in the bank?
I think so.
Now here’s a thought for you. You write. You want a blog. Topics elude you. Are you already a small business owner? Are there stores in your neighborhood that would pay you to market their businesses online? Is there a successful baker who's too busy to blog but has bigger ambitions for his business who would be willing to pay you to do so?
You could approach one store – preferably a friend – and offer to help market their business online for free as something to cut your teeth on while learning how to blog. Could you monetize that blog so that not only does the business get added traffic but makes money off of the blog? Do you think your friend would give you referrals to his small business buds? For pay? Could you become a professional blogger writing for established bricks and mortar businesses – and they don’t even have to be where you live, not if you learn how to market your blogging service properly.
Now there’s something to think about. Is that a possibility that can be a probability?
Happy Blogging ......
Valentina
Blogger for Money
PS... Now there’s a completely different spin on “a brick of cheese”
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