Is anyone out there tweeting for bucks? Is anyone making money in social media?
That was the subject of a newsletter I recently received.
Is blogging for money being edged out by its sexier cousin tweeting for bucks?
I don’t know.
It seems that social media marketing is the hottest subject on the internet today and everyone is suddenly an expert and weighing in with their opinion – in my opinion it is highly misunderstood, misused and definitely abused.
I confess to not “getting it” when the hullabaloo first started – I mean, who cares if I just had sausages and toast for breakfast or if I’m packing to go and visit aunt Millie? It's a lot of noise about nothing, I thought, and ignored the phenomena for as long as I could.
Interestingly I began to receive emails from people in the internet marketing industry whom I respect. Successful internet marketers. Without exception they were extolling the power of social media marketing and how when applied properly, it can put dollars in your jeans.
HUH?
Adding dollars in my jeans always gets me attention. I began to read more.
Then I attended Frank Kern’s Mass Control in San Diego where Ed Dale made a compelling presentation on the power of Social Media and Perry Belcher followed up with conclusive evidence that yes, there is money in social media marketing, but, and here is the big “but” you really need to know how to apply it properly or you’ll be ignored; worse yet, you could be banned.
Social media sites are popping everywhere – they number in the thousands. Each has a purpose for its existence and the application or participation format vary from site to site. The most popular ones are Facebook, LinkedIn for the business crowd and the one that has all the internet atwitter is ... well Twitter!
First things first. As mentioned, each social site has a purpose. Delicious for example is an excellent venue for generating backlinks to your site. Search engines such as Google look at backlinks as a vote for your site so the more backlinks you have pointing back to your site, the better the likelihood of getting both a higher ranking on your site and generating increased traffic. Traffic is the holy grail of internet marketing – we all want it, lots of it.
Twitter on the other hand is the online equivalent of a blog sound bite and most importantly, the information is live. Why is that so important? When managed properly the internet marketer has up to the minute information on a subject of her choice and use it intelligently to leverage her marketing on the subject. Say your topic is celebrity dogs and you just learned that the Taco Bell chihuahua has gone on to its taco in the sky. Immediately you could post on your blog this breaking news content giving you front of line placement with the search engines. Rinse and repeat ... and soon you are the number one celebrity dog blog.
To go into details on social media marketing here is not within the scope of a single post. What is important to understand though is that it is not social media marketing that puts dollars in your jeans – it is a tool that used properly will definitely impact positively on the bottom line of your bank balance. Lets take the Taco Bell chihuahua as an example. With frequent "breaking news" postings traffic to your blog will increase and with increased traffic you are likely to have more clicks for ads, affiliates and if you don't have any paid advertisers on your site yet, this gives you leverage to attract them.
In this year’s Thirty Day Challenge, Ed Dale is going to be giving extensive coverage to social media marketing. It officially kicks off August 1 but the pre-season tools are being uncovered almost daily. To be better armed for a more successful blogging for money career, register today – hey, its free. See you there!
Happy Blogging!
Valentina
Blogger for Money
PS ... get your own cheese with the Thirty Day Challenge.
Quick Links:
Frank Kern’s Mass Control
Ed Dale
Perry Belcher
Follow Me on Twitter
Register for Thirty Day Challenge
Thursday, July 23, 2009
Saturday, July 18, 2009
Blogging - a valuable marketing tool
Blogs are sprouting up faster than a new growth of bamboo shoots. Suddenly everyone is jumping on the expressway to wealth and its called Blogging for Money – or so they think. It is definitely a growth industry. But as an industry is it really making money?
In this fast paced world of the internet, blogging is not a new phenomena. It’s been around for some ten years now – I know, because some of the bloggers that are pulling in the big bucks have been blogging in one form or another for that length of time. It is exactly the financial success of notable bloggers like Darren Rowse, Yaro Starak, Nathan Hangan, and Alvin Phang to name just a few that has captured the attention of the young and old alike and suddenly it seems that blogging for money has become the online version of the Klondike Gold Rush.
So, yes there is money in the industry but statistically that money falls to a very small percentage. There are millions of blogs. Most are not monetized nor were they ever put up with the intention of making money. Many more have been abandoned either because the initial flush of creativity died an early death or the promise of money failed to materialize.
Therein lies the challenge. Making money blogging. Manuals on blogging focus on finding a niche and then blogging about it. Plenty of attention is given to the fact that unlike traditional brick and mortar businesses it does not cost much to start a blog.
In my view many newbie bloggers are missing an opportunity that is right under their own noses. I am often asked by eager would be bloggers what it is that they should blog about. The first question I ask is whether they already have a business of their own. Often they do. I have spoken with dry cleaners, bakers, bike shop owners, florists and many other small business owners. When asked if they had given any thought about blogging about their businesses I get a blank stare. They've bought into the notion of unique and niche and their business, in their mind, is neither unique nor niche.
You see, blogging is just another marketing tool and a valuable one at that. It can be an effective way to promote your bricks and mortar business. I had a long conversation with the baker. His bread is to die for – all whole food type of ingredients and so delish. The quality is definitely high end and customers gladly pay the premium price. He wants to expand as a supplier to high end restaurants and local specialty grocers of natural and organic foods.
We chatted. How could a blog help him? Tricky. Go for the business to customer or business to business market?
“Could you handle more walk in traffic?” I asked.
“Absolutely” he said.
"In fact walk in traffic is the most profitable part of my business as the bread is sold at full price."
I happen to know that there are customers who drive an hour each way just to stock up on his bread. What if he blogged as part of his marketing mix? He could start with his story. He can write about what makes his breads different. Talk about some of the ingredients. The origin of some of the breads he bakes and much, much more. Do you think that he could create a continuously increasing stream of traffic to his store? Do you think that maybe those high end grocers just might begin to notice him. If he rolled up his baker's sleeves and employed even just a few online marketing strategies, could the effort pay off with more money in the bank?
I think so.
Now here’s a thought for you. You write. You want a blog. Topics elude you. Are you already a small business owner? Are there stores in your neighborhood that would pay you to market their businesses online? Is there a successful baker who's too busy to blog but has bigger ambitions for his business who would be willing to pay you to do so?
You could approach one store – preferably a friend – and offer to help market their business online for free as something to cut your teeth on while learning how to blog. Could you monetize that blog so that not only does the business get added traffic but makes money off of the blog? Do you think your friend would give you referrals to his small business buds? For pay? Could you become a professional blogger writing for established bricks and mortar businesses – and they don’t even have to be where you live, not if you learn how to market your blogging service properly.
Now there’s something to think about. Is that a possibility that can be a probability?
Happy Blogging ......
Valentina
Blogger for Money
PS... Now there’s a completely different spin on “a brick of cheese”
In this fast paced world of the internet, blogging is not a new phenomena. It’s been around for some ten years now – I know, because some of the bloggers that are pulling in the big bucks have been blogging in one form or another for that length of time. It is exactly the financial success of notable bloggers like Darren Rowse, Yaro Starak, Nathan Hangan, and Alvin Phang to name just a few that has captured the attention of the young and old alike and suddenly it seems that blogging for money has become the online version of the Klondike Gold Rush.
So, yes there is money in the industry but statistically that money falls to a very small percentage. There are millions of blogs. Most are not monetized nor were they ever put up with the intention of making money. Many more have been abandoned either because the initial flush of creativity died an early death or the promise of money failed to materialize.
Therein lies the challenge. Making money blogging. Manuals on blogging focus on finding a niche and then blogging about it. Plenty of attention is given to the fact that unlike traditional brick and mortar businesses it does not cost much to start a blog.
In my view many newbie bloggers are missing an opportunity that is right under their own noses. I am often asked by eager would be bloggers what it is that they should blog about. The first question I ask is whether they already have a business of their own. Often they do. I have spoken with dry cleaners, bakers, bike shop owners, florists and many other small business owners. When asked if they had given any thought about blogging about their businesses I get a blank stare. They've bought into the notion of unique and niche and their business, in their mind, is neither unique nor niche.
You see, blogging is just another marketing tool and a valuable one at that. It can be an effective way to promote your bricks and mortar business. I had a long conversation with the baker. His bread is to die for – all whole food type of ingredients and so delish. The quality is definitely high end and customers gladly pay the premium price. He wants to expand as a supplier to high end restaurants and local specialty grocers of natural and organic foods.
We chatted. How could a blog help him? Tricky. Go for the business to customer or business to business market?
“Could you handle more walk in traffic?” I asked.
“Absolutely” he said.
"In fact walk in traffic is the most profitable part of my business as the bread is sold at full price."
I happen to know that there are customers who drive an hour each way just to stock up on his bread. What if he blogged as part of his marketing mix? He could start with his story. He can write about what makes his breads different. Talk about some of the ingredients. The origin of some of the breads he bakes and much, much more. Do you think that he could create a continuously increasing stream of traffic to his store? Do you think that maybe those high end grocers just might begin to notice him. If he rolled up his baker's sleeves and employed even just a few online marketing strategies, could the effort pay off with more money in the bank?
I think so.
Now here’s a thought for you. You write. You want a blog. Topics elude you. Are you already a small business owner? Are there stores in your neighborhood that would pay you to market their businesses online? Is there a successful baker who's too busy to blog but has bigger ambitions for his business who would be willing to pay you to do so?
You could approach one store – preferably a friend – and offer to help market their business online for free as something to cut your teeth on while learning how to blog. Could you monetize that blog so that not only does the business get added traffic but makes money off of the blog? Do you think your friend would give you referrals to his small business buds? For pay? Could you become a professional blogger writing for established bricks and mortar businesses – and they don’t even have to be where you live, not if you learn how to market your blogging service properly.
Now there’s something to think about. Is that a possibility that can be a probability?
Happy Blogging ......
Valentina
Blogger for Money
PS... Now there’s a completely different spin on “a brick of cheese”
Monday, July 13, 2009
Time Managment
Time management is the bete noire of productivity – or should that be, lack of time management?
I run three businesses.
None of them on their own provide a livable income. One is a mature business in network marketing which provides me with the biggest chunk of change for my livelihood. Another is one that I fell into less than a year ago: marketing a pet product to the retail pet industry. It is growing. The third is internet marketing. It is at once the most time consuming and the least profitable, yet, it is the one I am pursuing with unfettered enthusiasm.
None earn enough so that I could outsource some of the more tedious tasks
Conventional wisdom dictates that I work only one business, build it up to extraordinary success and only then turn my attention to a second one. And as they say: rinse and repeat. Indeed, I give that very same advice to others.
Why do I not follow my own advice?
Frankly, I enjoy the diversity. It keeps my brain active.
The question I am often asked is how do I manage to run three businesses. The answer is with great difficulty. But I have adopted a system that seems to work: time blocking.
Time blocking is a management system where you take blocks of time – in my case I use a one hour block - and you allot so many blocks for a certain activity. Each day I allot several blocks to each business. Neither the number of blocks nor the sequence is uniform for each day. For each business I have a monthly and a weekly goal. The daily blocks are then focused on making the weekly goal. An example might be:
July:
Internet Marketing: Increase traffic by 10% to each blog/site
How?
- Publish 10 articles in Article Directories
- Blog daily (I have several blogs – so not each one gets a post every day)
- Each week take the best blog posts and repurpose into an article to be published in Article Directories
- Visit “Do Follow” blogs and comment as appropriate
Those are not the only internet marketing activities I engage in, but they are the bones which are then fleshed out.
As I am still very much a student of Internet Marketing and spend a good deal of time reading, listening to or watching videos of a course or a subscription I block time for that as well. This keeps me growing, increases my knowledge and improves my skill sets. I do not implement everything I learn – indeed, sometimes I feel that something is beyond my current grasp, and I leave it, to be returned to later.
I decided on this model because the previous one, which was based on task oriented results as a measurement of time for each business, was not working. An example might be to write up 4 new retail orders for the pet product that I market for the day. Sometimes even after hours and hours of following up by email and calls to my key contacts, it just did not happen. It was frustrating. Now, I have flexibility as to how many blocks I assign to this project on any given day – and there are days when one of the businesses may not be assigned any block at all. At the end of the month I have measurable results which include new customers, repeat customers and added prospects in the pipeline. Adjust as necessary
You may have a regular day job. A family to raise. A fitness routine to fit in ....and, you have decided to enter the world of internet marketing by blogging for money. How do you do it?
Ewen Chia, author of How I made my First Million on the Internet had all that to juggle – well not sure about the fitness regime. He blocked 4 hours each night to work on his internet marketing, but get this he did that between 11.00 PM and 3.00 AM. It’s a wonder he did not keel over from sleep deprivation. Now that is what I call driven and many would term that as being extreme, but what it has done is delivered extreme success to him.
You may not want to follow in Ewen’s footsteps (heck, I would drop from sheer exhaustion myself), but do take a page out of his book ... block some time for your success, daily. Turn off the TV and use the weekends to chunk in some real quality effort, say four or six hours straight, you’d be surprised how that escalates your results.
I use this system for my businesses, but really, it can be used for anything. Managed well, with systemic time blocking you will see incremental progress. I love comparing where I end the month with where I began that month. There is always progress. Progress built on progress eventually takes on a rocket ship trajectory.
Believe it. It's true.
Happy Blogging!
Valentina
Blogger for Money
PS... How do you cut your cheese?
Quick Links:
How I Made My First Million on the Internet
My network marketing business
All Natural Pet Balm
I run three businesses.
None of them on their own provide a livable income. One is a mature business in network marketing which provides me with the biggest chunk of change for my livelihood. Another is one that I fell into less than a year ago: marketing a pet product to the retail pet industry. It is growing. The third is internet marketing. It is at once the most time consuming and the least profitable, yet, it is the one I am pursuing with unfettered enthusiasm.
None earn enough so that I could outsource some of the more tedious tasks
Conventional wisdom dictates that I work only one business, build it up to extraordinary success and only then turn my attention to a second one. And as they say: rinse and repeat. Indeed, I give that very same advice to others.
Why do I not follow my own advice?
Frankly, I enjoy the diversity. It keeps my brain active.
The question I am often asked is how do I manage to run three businesses. The answer is with great difficulty. But I have adopted a system that seems to work: time blocking.
Time blocking is a management system where you take blocks of time – in my case I use a one hour block - and you allot so many blocks for a certain activity. Each day I allot several blocks to each business. Neither the number of blocks nor the sequence is uniform for each day. For each business I have a monthly and a weekly goal. The daily blocks are then focused on making the weekly goal. An example might be:
July:
Internet Marketing: Increase traffic by 10% to each blog/site
How?
- Publish 10 articles in Article Directories
- Blog daily (I have several blogs – so not each one gets a post every day)
- Each week take the best blog posts and repurpose into an article to be published in Article Directories
- Visit “Do Follow” blogs and comment as appropriate
Those are not the only internet marketing activities I engage in, but they are the bones which are then fleshed out.
As I am still very much a student of Internet Marketing and spend a good deal of time reading, listening to or watching videos of a course or a subscription I block time for that as well. This keeps me growing, increases my knowledge and improves my skill sets. I do not implement everything I learn – indeed, sometimes I feel that something is beyond my current grasp, and I leave it, to be returned to later.
I decided on this model because the previous one, which was based on task oriented results as a measurement of time for each business, was not working. An example might be to write up 4 new retail orders for the pet product that I market for the day. Sometimes even after hours and hours of following up by email and calls to my key contacts, it just did not happen. It was frustrating. Now, I have flexibility as to how many blocks I assign to this project on any given day – and there are days when one of the businesses may not be assigned any block at all. At the end of the month I have measurable results which include new customers, repeat customers and added prospects in the pipeline. Adjust as necessary
You may have a regular day job. A family to raise. A fitness routine to fit in ....and, you have decided to enter the world of internet marketing by blogging for money. How do you do it?
Ewen Chia, author of How I made my First Million on the Internet had all that to juggle – well not sure about the fitness regime. He blocked 4 hours each night to work on his internet marketing, but get this he did that between 11.00 PM and 3.00 AM. It’s a wonder he did not keel over from sleep deprivation. Now that is what I call driven and many would term that as being extreme, but what it has done is delivered extreme success to him.
You may not want to follow in Ewen’s footsteps (heck, I would drop from sheer exhaustion myself), but do take a page out of his book ... block some time for your success, daily. Turn off the TV and use the weekends to chunk in some real quality effort, say four or six hours straight, you’d be surprised how that escalates your results.
I use this system for my businesses, but really, it can be used for anything. Managed well, with systemic time blocking you will see incremental progress. I love comparing where I end the month with where I began that month. There is always progress. Progress built on progress eventually takes on a rocket ship trajectory.
Believe it. It's true.
Happy Blogging!
Valentina
Blogger for Money
PS... How do you cut your cheese?
Quick Links:
How I Made My First Million on the Internet
My network marketing business
All Natural Pet Balm
Sunday, July 5, 2009
Google Alert - a useful tool for bloggers
The 30 Day Challenge pre-season is in full swing. New “tools” are introduced on a regular basis. Some of these tools are not new to me yet I decided to invest the five minutes or so to view the videos. Amazing. Even though I thought I knew how to use these tools, I found something that I was not fully utilizing from each video! It's always good to review!
One tool however was new to me – Google Alert. This is different from Google Reader. It made sense to check it out so I registered for my Google Alert account.
What Google Alert does is send you freshly minted content on the keyword phrase you want to be kept up to date on. You can put as many such phrases as you want and Google will send you the aggregate list of articles on the topic within the time intervals you choose. What I like about this service is that I don’t have to go searching for fresh material on my topic. I also become better informed on my subject and therefore more of an authority on it. One of the phrases I submitted was blogging for money.
In this morning’s serving there was an article that I thought was very interesting ... talk about “niche” marketing. A blogger in the UK has decided to blog about his very unique house as a way to market it to buyers. The blog has been up for two months or so and already he has had 10,000 visitors and a few who expressed further interest in possible purchasing it. The article’s title is Sold to the Highest Bidder and you can read it on Times Online
The real point of this little soupcon on Google Alert is that if you want to get returns that are exactly what you are looking for then you need to put quotation marks around the phrase, like so: “blogging for money”. Clearly the article in question about the house for sale by blog, while it met the criteria of blogging for money, was of a different stripe than what I am looking for.
Now the dilemma. Do I go and manage my Google Alert and change the instruction by encasing my phrase with quotation marks or, do I leave it? Reads such as above are interesting.
To make my decision I asked these critical questions.
Am I looking to expand my general interest knowledge or am I looking for targeted information? Which choice takes me towards my objective of making money online?
The answer is targeted information. I am an easy pushover for good reads. It is one of my biggest “distractions.” I could easily lose myself in this type of activity and spend precious little time on the real activities that make a difference to my business.
What about you? Is the time you spend on internet marketing put to productive use or are you just visiting in your own business?
Happy Blogging!
Valentina Bellicova
Blogger for Money
Free download ABC’s of Blogging for Money
PS. The cheese is not in the wheel.
Quick Links:
30 Day Challenge
Blogging for money
Google Alert
Sold to the highest bidder
One tool however was new to me – Google Alert. This is different from Google Reader. It made sense to check it out so I registered for my Google Alert account.
What Google Alert does is send you freshly minted content on the keyword phrase you want to be kept up to date on. You can put as many such phrases as you want and Google will send you the aggregate list of articles on the topic within the time intervals you choose. What I like about this service is that I don’t have to go searching for fresh material on my topic. I also become better informed on my subject and therefore more of an authority on it. One of the phrases I submitted was blogging for money.
In this morning’s serving there was an article that I thought was very interesting ... talk about “niche” marketing. A blogger in the UK has decided to blog about his very unique house as a way to market it to buyers. The blog has been up for two months or so and already he has had 10,000 visitors and a few who expressed further interest in possible purchasing it. The article’s title is Sold to the Highest Bidder and you can read it on Times Online
The real point of this little soupcon on Google Alert is that if you want to get returns that are exactly what you are looking for then you need to put quotation marks around the phrase, like so: “blogging for money”. Clearly the article in question about the house for sale by blog, while it met the criteria of blogging for money, was of a different stripe than what I am looking for.
Now the dilemma. Do I go and manage my Google Alert and change the instruction by encasing my phrase with quotation marks or, do I leave it? Reads such as above are interesting.
To make my decision I asked these critical questions.
Am I looking to expand my general interest knowledge or am I looking for targeted information? Which choice takes me towards my objective of making money online?
The answer is targeted information. I am an easy pushover for good reads. It is one of my biggest “distractions.” I could easily lose myself in this type of activity and spend precious little time on the real activities that make a difference to my business.
What about you? Is the time you spend on internet marketing put to productive use or are you just visiting in your own business?
Happy Blogging!
Valentina Bellicova
Blogger for Money
Free download ABC’s of Blogging for Money
PS. The cheese is not in the wheel.
Quick Links:
30 Day Challenge
Blogging for money
Google Alert
Sold to the highest bidder
Wednesday, July 1, 2009
June Statistics - into the summer
Holding steady, well almost. Bloggers I am following and who also frequently post their results for the previous month ... haven’t, yet! And I must say, that I am blogging away towards the close of day. Today is Canada Day – Canada’s birthday and today we celebrated Canada’s 142nd! Yup. As countries go, we are still just a babe in the woods - which is how I often feel about my own internet marketing career. Many years ago I came to this country and officially became a Canadian as soon as I qualified. Took my test. Was so proud to be sworn in. Am so proud to be a Canadian.
So, how did June pan out? A small downturn from May which is a bit disappointing ... I am looking for growth after all. But I have been told that the summer doldrums hit even the internet and my postings are not frequent enough to counteract.
As usual there are some peaks in the month. The two posts that drew the most traffic were
The Dot Com King
Ed Dale Kicks of 30 Day Challenge Pre-Season
The bright light is that it seems that the search engines are beginning to find this blog – at 15.93% it’s the highest to date.
The only earnings to report are Adsense at $6.83 ... no affiliates this month.
There were 46 downloads of my ebook ABC’s of Blogging for Money
Overall growth seems to be eluding me. I’ve looked at how I could improve the stats, get more traffic and have more people subscribing to my RSS feed (not sure I have that set up right), the newsletter or the “follow me” group. I checked to see what my more successful compatriots are doing:
John Chow who reportedly makes $40K per month really works hard at his blog. I just went over the past month and not only does he blog daily, but several times a day! And it’s all good stuff too ... some of it on his daily life, some of it on internet marketing, some of it on our buds in the biz. He’s got several products as well. He enjoys over 200K in traffic per month. Much of his revenue is from the paid sponsors. Not bad for someone who started to blog in 2006 “just because”
Yaro Starak who is known to have taken $100K to the bank at least one month – but more importantly, consistently pulls down over $35m monthly. Yaro has been blogging on one blog or another for nigh on ten years now and brings a lot of experience to the table. Not only does he post kick ass info but is now successfully joint venturing with other successful internet marketers -that's striking the gold vein in the mine!
Caroline Middlebrook – a software professional who started her blog some two years ago. Modest - compared to the two above - monthly income that hovers at the $2000 mark, but she’s been a rare presence on her own blog due to the time she is spending in developing a new software program.
How did I spend my Internet Marketing time blocks this past month?
- published 9 posts on this blog
- submitted 2 articles to one article directory
- kept up to date in the 30 Day Challenge pre-season
- researched niche topic for the 30 Day Challenge (I think I have one nailed)
- working on the beta project that Dan Lok put out
- Read my RSS feeds
- Read my favorite blogs and posted comments (got backlinks)
- Visited some forums
- Working on my postings for July which will be on linking.
Thoughts to Ponder: Now that I am much more familiar with WordPress I am seriously considering migrating this whole blog to that system. I am also seriously scared – scared that I’ll mess the whole thing up in the process techie type stuff not being my strong suite. But I now understand why the top dogs in the internet marketing scene choose Wordpress.
Soon I will unveil my project in the beta program which I think will work in good stead with the niche I am considering for the 30 Day Challenge. These will be covered in this blog in the future as each will have something to contribute to my progress and hopefully yours.
Happy Blogging!
Valentina Bellicova
Blogging for Money
PS. Another top notch blogger, Alvin Phang baked a cheesecake for his first anniversary. Pictures and recipe on his blog.
Quick Links:
The Dot Com King
Ed Dale Kicks of 30 Day Challenge Pre-Season
John Chow
Yaro Starak
Caroline Middlebrook
30 Day Challenge
Alvin Phang
So, how did June pan out? A small downturn from May which is a bit disappointing ... I am looking for growth after all. But I have been told that the summer doldrums hit even the internet and my postings are not frequent enough to counteract.
As usual there are some peaks in the month. The two posts that drew the most traffic were
The Dot Com King
Ed Dale Kicks of 30 Day Challenge Pre-Season
The bright light is that it seems that the search engines are beginning to find this blog – at 15.93% it’s the highest to date.
The only earnings to report are Adsense at $6.83 ... no affiliates this month.
There were 46 downloads of my ebook ABC’s of Blogging for Money
Overall growth seems to be eluding me. I’ve looked at how I could improve the stats, get more traffic and have more people subscribing to my RSS feed (not sure I have that set up right), the newsletter or the “follow me” group. I checked to see what my more successful compatriots are doing:
John Chow who reportedly makes $40K per month really works hard at his blog. I just went over the past month and not only does he blog daily, but several times a day! And it’s all good stuff too ... some of it on his daily life, some of it on internet marketing, some of it on our buds in the biz. He’s got several products as well. He enjoys over 200K in traffic per month. Much of his revenue is from the paid sponsors. Not bad for someone who started to blog in 2006 “just because”
Yaro Starak who is known to have taken $100K to the bank at least one month – but more importantly, consistently pulls down over $35m monthly. Yaro has been blogging on one blog or another for nigh on ten years now and brings a lot of experience to the table. Not only does he post kick ass info but is now successfully joint venturing with other successful internet marketers -that's striking the gold vein in the mine!
Caroline Middlebrook – a software professional who started her blog some two years ago. Modest - compared to the two above - monthly income that hovers at the $2000 mark, but she’s been a rare presence on her own blog due to the time she is spending in developing a new software program.
How did I spend my Internet Marketing time blocks this past month?
- published 9 posts on this blog
- submitted 2 articles to one article directory
- kept up to date in the 30 Day Challenge pre-season
- researched niche topic for the 30 Day Challenge (I think I have one nailed)
- working on the beta project that Dan Lok put out
- Read my RSS feeds
- Read my favorite blogs and posted comments (got backlinks)
- Visited some forums
- Working on my postings for July which will be on linking.
Thoughts to Ponder: Now that I am much more familiar with WordPress I am seriously considering migrating this whole blog to that system. I am also seriously scared – scared that I’ll mess the whole thing up in the process techie type stuff not being my strong suite. But I now understand why the top dogs in the internet marketing scene choose Wordpress.
Soon I will unveil my project in the beta program which I think will work in good stead with the niche I am considering for the 30 Day Challenge. These will be covered in this blog in the future as each will have something to contribute to my progress and hopefully yours.
Happy Blogging!
Valentina Bellicova
Blogging for Money
PS. Another top notch blogger, Alvin Phang baked a cheesecake for his first anniversary. Pictures and recipe on his blog.
Quick Links:
The Dot Com King
Ed Dale Kicks of 30 Day Challenge Pre-Season
John Chow
Yaro Starak
Caroline Middlebrook
30 Day Challenge
Alvin Phang
Sunday, June 28, 2009
Google Page One - How Important is It?
Is Page One on Google The Ultimate Goal?
In an earlier post this week I published that this blog was on Page One of Google. But is being on Page One of Google the end all and the be all in internet marketing?
NO!
There is a perception out there that unless your business/site is on Google’s page one, then you’ll be whistling Dixie. Yes. In terms of online real estate that is an enviable position to be in and certainly not to be discarded, but there are plenty of other ways to promote online and make good money without having reached the dizzying heights of PAGE ONE!
Before going into some of the other options I want to make it clear, that getting on page one is not all that difficult … or so it seems as witness my 6 month blog doing fairly decently for the keywords “blog along with me”. It really does depend on the keyword that you get ranked for and not all keywords are created equal. The collective wisdom of the gurus is that we should go for keywords that have a decent daily search, over 80, but which are in a small market of ideally not much more than 50,000 returns for that keyword - much more than that and the competition gets stiff. That is what is called a NICHE market or as they like to say “inch wide, mile deep”
But there are huge markets out there which if tackled right can bring in the moolah as well. Anything on money, wealth and wellness, and personal development is a huge market and not only are these markets huge, but they have a lot of activity, that is people are searching, clicking and buying. It may take longer to make money in these seemingly saturated markets, but there are ways to shorten that time:
Adwords: This takes money and you do need to know how to manage this option. You pay Google every time someone clicks on your ad, be that ad is placed in pages of the search result for a keyword or on someone’s content relative site. It is the other side of Adsense, which if you recall, is when Google pays you for hosting relative content sites by Google and when those ads are clicked. With Adwords you need to develop a plan and set a budget and really get to know which of your keywords brings in the business.
A friend of mine is in the travel business. She does almost all her advertising online with adwords. The result is a multi-million dollar business – enough to keep 7 agents busy and a thriving inbound tour business at the primary destination that she markets.
List. This is one of those chicken and egg things … build a list and now you have a target market that is interested in your product. It takes time to build such a list and you need to have something to offer for free that catches your market’s attention. But what if you have a mature offline business and want to branch out to online? You have an income and part of that income should be budgeted for online marketing. You “rent” a list of your market. There are lots of list brokers who will rent you a list of qualified buyers for your type of product … you email this list two or three times for that one time “rental”. The conversion rate will determine whether it is worth a repeat. Good copywriting plays a huge part in conversion rates. If you are not a copywriting professional, it is worth the expense to hire one. The difference can be between no business and a conversion of up to 20% and sometimes even more!
Article Marketing. Another good way to get traffic to your site is article marketing. Write articles on the product you are selling online and publish those articles. They will be published in the category that you select. There are plenty of article directories, my favorite free ones are
Idea Marketers
Ezine Articles
Article Dashboard
You can also submit to for fee article directories. These articles directories market in paid subscription publications and so the interest of the reader on your topic is of a higher quality.
Joint Ventures: Works best with complimentary products … yes, that may mean working with your competition. What if you have a site that specializes in handbags and you joint venture with someone who specializes in shoes. These are really complimentary markets. You are not really competitors but it would be safe to say that you share a common market. Each of you has a list that already buys from you. Cross market to each other's list. Again, this is one of those things that takes time to develop but you might want to identify some of the key players in your broad market and start developing a relationship.
Blogging. Lest I forget …blogging is yet another way to drive online business. While this blog is on blogging, there are plenty of blogs that are specifically set up to promote the main product which may be a natural pet balm or a site on handbags.
PAGE ONE? Important but increasingly less so as other forms of online marketing become available.
Happy Blogging!
Valentina
Blogging for Money
PS........... its all about sniffing out the cheese.
Quick Links:
PAGE ONE post
Idea Marketers
Ezine Articles
Article Dashboard
In an earlier post this week I published that this blog was on Page One of Google. But is being on Page One of Google the end all and the be all in internet marketing?
NO!
There is a perception out there that unless your business/site is on Google’s page one, then you’ll be whistling Dixie. Yes. In terms of online real estate that is an enviable position to be in and certainly not to be discarded, but there are plenty of other ways to promote online and make good money without having reached the dizzying heights of PAGE ONE!
Before going into some of the other options I want to make it clear, that getting on page one is not all that difficult … or so it seems as witness my 6 month blog doing fairly decently for the keywords “blog along with me”. It really does depend on the keyword that you get ranked for and not all keywords are created equal. The collective wisdom of the gurus is that we should go for keywords that have a decent daily search, over 80, but which are in a small market of ideally not much more than 50,000 returns for that keyword - much more than that and the competition gets stiff. That is what is called a NICHE market or as they like to say “inch wide, mile deep”
But there are huge markets out there which if tackled right can bring in the moolah as well. Anything on money, wealth and wellness, and personal development is a huge market and not only are these markets huge, but they have a lot of activity, that is people are searching, clicking and buying. It may take longer to make money in these seemingly saturated markets, but there are ways to shorten that time:
Adwords: This takes money and you do need to know how to manage this option. You pay Google every time someone clicks on your ad, be that ad is placed in pages of the search result for a keyword or on someone’s content relative site. It is the other side of Adsense, which if you recall, is when Google pays you for hosting relative content sites by Google and when those ads are clicked. With Adwords you need to develop a plan and set a budget and really get to know which of your keywords brings in the business.
A friend of mine is in the travel business. She does almost all her advertising online with adwords. The result is a multi-million dollar business – enough to keep 7 agents busy and a thriving inbound tour business at the primary destination that she markets.
List. This is one of those chicken and egg things … build a list and now you have a target market that is interested in your product. It takes time to build such a list and you need to have something to offer for free that catches your market’s attention. But what if you have a mature offline business and want to branch out to online? You have an income and part of that income should be budgeted for online marketing. You “rent” a list of your market. There are lots of list brokers who will rent you a list of qualified buyers for your type of product … you email this list two or three times for that one time “rental”. The conversion rate will determine whether it is worth a repeat. Good copywriting plays a huge part in conversion rates. If you are not a copywriting professional, it is worth the expense to hire one. The difference can be between no business and a conversion of up to 20% and sometimes even more!
Article Marketing. Another good way to get traffic to your site is article marketing. Write articles on the product you are selling online and publish those articles. They will be published in the category that you select. There are plenty of article directories, my favorite free ones are
Idea Marketers
Ezine Articles
Article Dashboard
You can also submit to for fee article directories. These articles directories market in paid subscription publications and so the interest of the reader on your topic is of a higher quality.
Joint Ventures: Works best with complimentary products … yes, that may mean working with your competition. What if you have a site that specializes in handbags and you joint venture with someone who specializes in shoes. These are really complimentary markets. You are not really competitors but it would be safe to say that you share a common market. Each of you has a list that already buys from you. Cross market to each other's list. Again, this is one of those things that takes time to develop but you might want to identify some of the key players in your broad market and start developing a relationship.
Blogging. Lest I forget …blogging is yet another way to drive online business. While this blog is on blogging, there are plenty of blogs that are specifically set up to promote the main product which may be a natural pet balm or a site on handbags.
PAGE ONE? Important but increasingly less so as other forms of online marketing become available.
Happy Blogging!
Valentina
Blogging for Money
PS........... its all about sniffing out the cheese.
Quick Links:
PAGE ONE post
Idea Marketers
Ezine Articles
Article Dashboard
Friday, June 26, 2009
30 Day Challenge Forum on Internet Marketing Courses
Earlier this month I posted an article on Internet Marketing Courses and the importance of being ready to take one.
I have always felt that often people do not complete the courses they buy because somewhere along the way the upward curve becomes overwhelming. It usually happens early on in the course. Mistakenly, they then go in search of another course that will take them to the heights of success of the gurus they read about. They start looking for the "secret", the magic bullet that will bring the money truck driving up to their driveway. The vicious cycle begins.
On the 30 Day Challenge forum a somewhat similar question was poised; “…should I first take Course A or do the 30 Day Challenge?”
The replies that came in from both the seasoned moderators and experienced internet marketers were unanimous: take the 30 Day Challenge first.
Why!
The 30 Day Challenge lays the foundation for an internet marketing business and prepares you for more challenging courses.
My point exactly.
Without a strong foundation the business you build will be like a house of cards lacking structural support and therefore susceptible to crashing with the slightest setback. It's a business. There will be setbacks. You need to be able to weather those setbacks.
Lay a strong internet marketing foundation. If you haven’t already done so, I encourage you to go an register for the 30 Day Challenge
.
The price is right - FREE! It doesn't get better than that.
Valentina
Blogging for Money
PS… go get your cheese!
Quicklinks:
Choosing the right Internet Marketing Course
Register for Thirty Day Challenge
I have always felt that often people do not complete the courses they buy because somewhere along the way the upward curve becomes overwhelming. It usually happens early on in the course. Mistakenly, they then go in search of another course that will take them to the heights of success of the gurus they read about. They start looking for the "secret", the magic bullet that will bring the money truck driving up to their driveway. The vicious cycle begins.
On the 30 Day Challenge forum a somewhat similar question was poised; “…should I first take Course A or do the 30 Day Challenge?”
The replies that came in from both the seasoned moderators and experienced internet marketers were unanimous: take the 30 Day Challenge first.
Why!
The 30 Day Challenge lays the foundation for an internet marketing business and prepares you for more challenging courses.
My point exactly.
Without a strong foundation the business you build will be like a house of cards lacking structural support and therefore susceptible to crashing with the slightest setback. It's a business. There will be setbacks. You need to be able to weather those setbacks.
Lay a strong internet marketing foundation. If you haven’t already done so, I encourage you to go an register for the 30 Day Challenge
.
The price is right - FREE! It doesn't get better than that.
Valentina
Blogging for Money
PS… go get your cheese!
Quicklinks:
Choosing the right Internet Marketing Course
Register for Thirty Day Challenge
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