Blogs are virtual real estate and you know about real estate: there's always money to be made!
I was recently browsing through the net when suddenly my eyes popped out! I popped them back in again and reread:
“ … but while their dreams are fueled by high-profile Internet deals — Condé Nast’s $25 million purchase of Wired News, People.com’s acquisition of Celebrity Baby Blog and, most recently, a deal this….”
A quick check in my mental filing cabinet and I quickly shot a note off to my friend
David in New York:
"...Hey David! Wasn't that your friend that started the Celebrity Babies Blog?..."
"Yes" he replied. "She sold it to People Inc in 2007 or 2008 for an undisclosed amount."
"Undisclosed Amount" is always good. Read it any way you want but I can tell you it usually means that your bank balance has just been fattened.
I remember our conversation several years ago. David was telling me about a friend of theirs who started a blog on celebrity babies and how she was having so much fun and that the dollars were beginning to roll in. We chuckled and continued our conversation on something else.
As I started to learn more about Internet Marketing and the importance of blogging, I often thought of the Celebrity Baby Blog. I even visited it several times to get some tips on putting up a blog ... I had thought of maybe celebrity dogs or something along those lines. Never did it. I mean, I did start a dog site, but never a celebrity dogs. I'm not one for celebrities so it would not resonate strongly with me.
But that's not the point! The point is that blogs and websites get bought. Earlier this month I posted on your blog being Google Real Estate. ABSOLUTELY! Now there is a motivator. Blogs and websites are virtual real estate and you can buy and sell blogs and sites just like you do houses and land. It is a growing business on the internet and a very lucrative one.
Still in its infancy, you can buy existing sites for under $10K, do a little bit of work, add value,increase traffic volume and sales, and sell it to a bigger buyer.
Typically blogs and sites sell 2 to 8 times the annual net income derived from that blog or site. Now don't go bananananananas! 8 times is not likely unless you happen to be a You Tube or Twitter or some other online phenomena. But say you bought a blog for $10K and it was already producing that much in annual sales(sometimes owners of blogs just want to get rid of them without much thought as to their real value). With a little effort on your part you add value in the way of higher page ranking, increased daily unique visitors and the annual sales goes up to $40K ...you sell it for $80K. That's $70K in your jeans. Rinse and repeat. Can you say Blogger Mogul?
Its a neat way to make money. But you do need to know something about how to make a poorly performing blog into a star ... and that's what we are trying to do here!
Happy Blogging!
PS...Now that's the kinda cheese I like!
Quick Links:
Celebrity Baby Blog
Google Real Estate
Showing posts with label Google real estate. Show all posts
Showing posts with label Google real estate. Show all posts
Monday, April 13, 2009
Saturday, April 4, 2009
Owning Google Real Estate
How do you get to own Google real estate?
Here it was, early Saturday morning, the sun shining and the flowers finally beginning to show color, yet here we were, indoors, listening to a rock star talking to us about what? Google real estate?
I belong to a private marketing club called Smart Thinking. Once a month on a Saturday morning we meet. Every member is a business owner. We network, share stories and learn important marketing strategies that help us take our businesses to the next level. The power of this club is evidenced by the distance that members are willing to travel to attend. Each meeting we have a guest speaker. That guest speaker this morning was Colin Wiebe.
Colin is a singer and songwriter. He currently has 4 CDs released. Names like Bon Jovi and Kid Rock pepper his presentation like uncle Tom and best friend Jane would ours. We sit enthralled. Oh yeah! He played and sang with the legendary Randy Bachman of the Guess Who and Bachman-Turner Overdrive for over decade.
So what is a rock star doing on a Saturday morning talking about Google real estate to a bunch of business owners? Lots.
Colin is also an Internet Marketer, the owner of Fast Creative and this morning he was talking about how to own the most expensive real estate on Google - that would be the top left hand corner of page one for the keyword you are fighting for. To bring that closer to home that would be the topic that you chose for your blog.
We haven't got there yet, but I hear it and read about it everywhere: social media marketing. That's what the internet is all a twitter about these days. Companies like Twitter, Facebook, LinkedIn, StumbleUpon, Technorati and myriads others can play a vital role in driving traffic to our sites.
Just like blogging, social media is no longer the stronghold of teens and tweens writing about their piercings, goth getups or the latest heart throb. Corporate America has taken note, or more to the point, it may be argued that the newest President of the United States owes his win to the savvy online social media campaign his team launched. I gotta tell you, when politics and business find a new media format to promote their product, it has gone mainstream, and that means that you and I need to get to get our cohoons together and start learning how to use this powerful media to our advantage.
Happy Blogging!
PS...where are the best cheese bars in your city?
Quick Links:
Smart Thinking Inc.
Colin Arthur Wiebe
Fast Creative Inc.
Here it was, early Saturday morning, the sun shining and the flowers finally beginning to show color, yet here we were, indoors, listening to a rock star talking to us about what? Google real estate?
I belong to a private marketing club called Smart Thinking. Once a month on a Saturday morning we meet. Every member is a business owner. We network, share stories and learn important marketing strategies that help us take our businesses to the next level. The power of this club is evidenced by the distance that members are willing to travel to attend. Each meeting we have a guest speaker. That guest speaker this morning was Colin Wiebe.
Colin is a singer and songwriter. He currently has 4 CDs released. Names like Bon Jovi and Kid Rock pepper his presentation like uncle Tom and best friend Jane would ours. We sit enthralled. Oh yeah! He played and sang with the legendary Randy Bachman of the Guess Who and Bachman-Turner Overdrive for over decade.
So what is a rock star doing on a Saturday morning talking about Google real estate to a bunch of business owners? Lots.
Colin is also an Internet Marketer, the owner of Fast Creative and this morning he was talking about how to own the most expensive real estate on Google - that would be the top left hand corner of page one for the keyword you are fighting for. To bring that closer to home that would be the topic that you chose for your blog.
We haven't got there yet, but I hear it and read about it everywhere: social media marketing. That's what the internet is all a twitter about these days. Companies like Twitter, Facebook, LinkedIn, StumbleUpon, Technorati and myriads others can play a vital role in driving traffic to our sites.
Just like blogging, social media is no longer the stronghold of teens and tweens writing about their piercings, goth getups or the latest heart throb. Corporate America has taken note, or more to the point, it may be argued that the newest President of the United States owes his win to the savvy online social media campaign his team launched. I gotta tell you, when politics and business find a new media format to promote their product, it has gone mainstream, and that means that you and I need to get to get our cohoons together and start learning how to use this powerful media to our advantage.
Happy Blogging!
PS...where are the best cheese bars in your city?
Quick Links:
Smart Thinking Inc.
Colin Arthur Wiebe
Fast Creative Inc.
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