Wednesday, July 29, 2009

Did Google just get Slapped?

Internet marketers live in terror at the possibility of offending Google and getting banished from its graces - better known as the Google Slap. Did Google get a taste of its own medicine today when Microsoft and Yahoo joined forces to take the world's largest search engine, Google, head on.

In the virtual wars of the internet today’s announcement of a sweet deal between Microsoft and Yahoo has certainly chalked up a win for the Redmond based software giant. The new alliance between the two rivals gives added punch to Microsoft’s search engine BING and much needed relief in R & D expenses to the beleaguered Yahoo.
The combined muscle power will go head to toe against the world’s largest search engine Google in an effort to woo away advertisers and attract publishers.

Full article here

No shrinking violet, Google has invaded the sacrosanct waters of Microsoft’s sizable grip in the operating system world with its introduction of Chrome OS, a free open source project which is still in beta mode. While years away from becoming a viable threat to Microsoft, you can bet your bottom dollar that the current OS world leader is not taking the introduction of Chrome OS lightly.

What does all this mean to you and me – the independent internet marketers mere specs of cyber dust on the radar screens of the giants? But important specs nonetheless for it is you and I that drive the profits of the likes of Google et al.

What I am thinking is that the newly formed behemoth is going to have to really get aggressive. The current combined statistics of the freshly minted partnership is a mere 11% worldwide share compared to Google’s 67%. The recent introduction of Microsoft’s Bing may hold clues. Buoyed by a hefty 100 million, Bing opened with a slick, jazzy and sexy campaign. Reviews have been positive to date and Microsoft has already picked up some traffic. Watch for continued innovative marketing techniques to steer you and me towards using Bing as our search engine.

But what about the bottom line? Will we switch?

Granted added traffic will form a case for switching your ads from one billboard to another and moving online real estate ad space on websites and blogs to the not so new but impressively aggressive kid on the block. But I think that won’t be enough. Bing and Yahoo will have to dangle another carrot ... money. How that will look is left to conjecture but an obvious first step is higher commissions to the publishers (that would be you and I) and lower advertising costs.

Don’t hold your breath for this to happen overnight though. The “deal” still has to pass the antitrust regulators and it is anticipated that it will be at least the early part of the coming year before the giants move forward, plus a two year “merging” of the minds, wills and cultures of the two former oponents – no easy feat to accomplish.

Add to all this online intrigue the thorny presence of Twitter which is the latest and hottest entry in the social media corner of the virtual world. Google it seems is an ardent suitor. Rebuffed but not rejected I wager that the big G will continue its efforts to win over this latest phenomena. Should it be successful Google will once again go under the microscopic scrutiny of the antitrust laws ... the very same set that deep sixed its courtship and proposed alliance with Yahoo in the first place.

Star Wars? This is far more exciting. Stay tuned for further developments in the virtual wars of the internet as the big guys duke it out for your business and mine.

Happy Blogging

Blogger for money

PS... Any Grande Fromage I may have alluded to previously is instantly eclipsed by this big cheese!

Quick Links:
Microsoft, Yahoo announce search deal

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