Thursday, July 23, 2009

Is Tweeting for Bucks the New Blogging for Money?

Is anyone out there tweeting for bucks? Is anyone making money in social media?

That was the subject of a newsletter I recently received.

Is blogging for money being edged out by its sexier cousin tweeting for bucks?

I don’t know.

It seems that social media marketing is the hottest subject on the internet today and everyone is suddenly an expert and weighing in with their opinion – in my opinion it is highly misunderstood, misused and definitely abused.

I confess to not “getting it” when the hullabaloo first started – I mean, who cares if I just had sausages and toast for breakfast or if I’m packing to go and visit aunt Millie? It's a lot of noise about nothing, I thought, and ignored the phenomena for as long as I could.

Interestingly I began to receive emails from people in the internet marketing industry whom I respect. Successful internet marketers. Without exception they were extolling the power of social media marketing and how when applied properly, it can put dollars in your jeans.


Adding dollars in my jeans always gets me attention. I began to read more.

Then I attended Frank Kern’s Mass Control in San Diego where Ed Dale made a compelling presentation on the power of Social Media and Perry Belcher followed up with conclusive evidence that yes, there is money in social media marketing, but, and here is the big “but” you really need to know how to apply it properly or you’ll be ignored; worse yet, you could be banned.

Social media sites are popping everywhere – they number in the thousands. Each has a purpose for its existence and the application or participation format vary from site to site. The most popular ones are Facebook, LinkedIn for the business crowd and the one that has all the internet atwitter is ... well Twitter!

First things first. As mentioned, each social site has a purpose. Delicious for example is an excellent venue for generating backlinks to your site. Search engines such as Google look at backlinks as a vote for your site so the more backlinks you have pointing back to your site, the better the likelihood of getting both a higher ranking on your site and generating increased traffic. Traffic is the holy grail of internet marketing – we all want it, lots of it.

Twitter on the other hand is the online equivalent of a blog sound bite and most importantly, the information is live. Why is that so important? When managed properly the internet marketer has up to the minute information on a subject of her choice and use it intelligently to leverage her marketing on the subject. Say your topic is celebrity dogs and you just learned that the Taco Bell chihuahua has gone on to its taco in the sky. Immediately you could post on your blog this breaking news content giving you front of line placement with the search engines. Rinse and repeat ... and soon you are the number one celebrity dog blog.

To go into details on social media marketing here is not within the scope of a single post. What is important to understand though is that it is not social media marketing that puts dollars in your jeans – it is a tool that used properly will definitely impact positively on the bottom line of your bank balance. Lets take the Taco Bell chihuahua as an example. With frequent "breaking news" postings traffic to your blog will increase and with increased traffic you are likely to have more clicks for ads, affiliates and if you don't have any paid advertisers on your site yet, this gives you leverage to attract them.

In this year’s Thirty Day Challenge, Ed Dale is going to be giving extensive coverage to social media marketing. It officially kicks off August 1 but the pre-season tools are being uncovered almost daily. To be better armed for a more successful blogging for money career, register today – hey, its free. See you there!

Happy Blogging!

Blogger for Money

PS ... get your own cheese with the Thirty Day Challenge.

Quick Links:
Frank Kern’s Mass Control
Ed Dale
Perry Belcher
Follow Me on Twitter
Register for Thirty Day Challenge

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