Monday, July 13, 2009

Time Managment

Time management is the bete noire of productivity – or should that be, lack of time management?

I run three businesses.

None of them on their own provide a livable income. One is a mature business in network marketing which provides me with the biggest chunk of change for my livelihood. Another is one that I fell into less than a year ago: marketing a pet product to the retail pet industry. It is growing. The third is internet marketing. It is at once the most time consuming and the least profitable, yet, it is the one I am pursuing with unfettered enthusiasm.

None earn enough so that I could outsource some of the more tedious tasks

Conventional wisdom dictates that I work only one business, build it up to extraordinary success and only then turn my attention to a second one. And as they say: rinse and repeat. Indeed, I give that very same advice to others.

Why do I not follow my own advice?

Frankly, I enjoy the diversity. It keeps my brain active.

The question I am often asked is how do I manage to run three businesses. The answer is with great difficulty. But I have adopted a system that seems to work: time blocking.

Time blocking is a management system where you take blocks of time – in my case I use a one hour block - and you allot so many blocks for a certain activity. Each day I allot several blocks to each business. Neither the number of blocks nor the sequence is uniform for each day. For each business I have a monthly and a weekly goal. The daily blocks are then focused on making the weekly goal. An example might be:

Internet Marketing: Increase traffic by 10% to each blog/site
- Publish 10 articles in Article Directories
- Blog daily (I have several blogs – so not each one gets a post every day)
- Each week take the best blog posts and repurpose into an article to be published in Article Directories
- Visit “Do Follow” blogs and comment as appropriate

Those are not the only internet marketing activities I engage in, but they are the bones which are then fleshed out.

As I am still very much a student of Internet Marketing and spend a good deal of time reading, listening to or watching videos of a course or a subscription I block time for that as well. This keeps me growing, increases my knowledge and improves my skill sets. I do not implement everything I learn – indeed, sometimes I feel that something is beyond my current grasp, and I leave it, to be returned to later.

I decided on this model because the previous one, which was based on task oriented results as a measurement of time for each business, was not working. An example might be to write up 4 new retail orders for the pet product that I market for the day. Sometimes even after hours and hours of following up by email and calls to my key contacts, it just did not happen. It was frustrating. Now, I have flexibility as to how many blocks I assign to this project on any given day – and there are days when one of the businesses may not be assigned any block at all. At the end of the month I have measurable results which include new customers, repeat customers and added prospects in the pipeline. Adjust as necessary

You may have a regular day job. A family to raise. A fitness routine to fit in ....and, you have decided to enter the world of internet marketing by blogging for money. How do you do it?

Ewen Chia, author of How I made my First Million on the Internet had all that to juggle – well not sure about the fitness regime. He blocked 4 hours each night to work on his internet marketing, but get this he did that between 11.00 PM and 3.00 AM. It’s a wonder he did not keel over from sleep deprivation. Now that is what I call driven and many would term that as being extreme, but what it has done is delivered extreme success to him.

You may not want to follow in Ewen’s footsteps (heck, I would drop from sheer exhaustion myself), but do take a page out of his book ... block some time for your success, daily. Turn off the TV and use the weekends to chunk in some real quality effort, say four or six hours straight, you’d be surprised how that escalates your results.

I use this system for my businesses, but really, it can be used for anything. Managed well, with systemic time blocking you will see incremental progress. I love comparing where I end the month with where I began that month. There is always progress. Progress built on progress eventually takes on a rocket ship trajectory.

Believe it. It's true.

Happy Blogging!

Blogger for Money

PS... How do you cut your cheese?

Quick Links:
How I Made My First Million on the Internet

My network marketing business

All Natural Pet Balm


  1. Time management is so important, especially when you are working on the internet. There is such a huge volume of distrations. If I don't plan my day ahead of time, the day flies by with nothing accomplished.

  2. Hi Valentina, I'm a lazy person who just loves spending time on the internet. I have a sneaking suspician I would earn far more money if I pull my finder out and get stuck into some kind of organised approach.
    Your post here has got some cogs moving, and perhaps now is the time to allocate blocks of time, rather than scramble willy nilly across the www.

  3. Carolyn ... "willy nilly" is sometimes fun but is best controlled by timely teddy (just made that up - is there something about time management that is a saying)?

    Wishing you more success as you block away with your internet marketing