Sunday, August 2, 2009

Avoid brand names in your domain URL

From postings in the 30DC forum I learned something very valuable today and thought I should pass it on to you ... just in case to save potential heartache in the future: avoid using brand names in your URL domain name.

One of the members started a blog/site early this year promoting a brand name, put a lot of time and effort into promoting it and its products and lo and behold, he was served with a cease and desist from the company's lawyer with a demand to turn over the "goods" i.e., the domain name. Months and months of time and effort down the drain.

Other members jumped in with similar experiences.

Not to belabor the story, but I have a blog/site with a brand name as part of the URL which will remain nameless as it appears that the "brand name" police have their own "spiders" searching the net for "illegal" use of their brand names.

Apparently it all boils down to trademark laws and when a major brand has trademarked their name but allow it to be used without permission, they stand the chance of losing their exclusivity to that name, think Kleenex as one member pointed out.

So if you are thinking of starting a blog on Harley Davidson Riders ... or something along those lines, choose your domain name carefully and do not use HARLEY DAVIDSON in the domain name,

Happy Blogging!

Valentina
Blogger for Money

PS... That is some stinky cheese!

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