Monday, August 3, 2009

"Tweak" along with me

For my 30 Day Challenge I am researching a new niche and as I do so I am learning things that I can apply immediately to this blog and I made such a change today.

When you first open this blog, the first thing you read is a blurb about the blog. As mentioned several times in my postings, I am fight for the keyword phrase "blogging for income" yet this phrase

1. is not in my URL
2. is not part of my domain name
3. is not part of the title
4. is not in the header
5. was not used in the description or "blurb" of the blog.

The first four items I cannot do much about right now - or at least I choose to leave till later, but I tackled item no. 5 right away and "tweaked" the description. I changed the wording and used several keywords that are good in this niche, but which I had omitted and I made sure that "blogging for money" was front and center.

Why is this important?

These are all factors that are taken into account by Google and other search engines. When compared to other blogs in the "blogging for money" keyword phrase this blog did very well in a number of areas, those that are known as "on page", in fact it outperformed some that were in the top 10 list, but I failed miserably in the "off page" criteria which are the 5 mentioned above.

Its a small "tweak" but it will be interesting to see what, if any, difference it will make in traffic.

So here is what you need to keep top of mind when finding a domain name and setting up your blog site:

1. keyword in the domain name
2. keyword in the URL (usually one follows the other)
3. keyword in the header
4. keyword in the Title
5. keyword in the description.

If you incorporate these five strategies you'll be way ahead over those who don't and have a leg up on the blogging for money game.

Happy Blogging!

Blogger for Money

can you say cheese?

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