Wednesday, April 29, 2009

Rock Stars at Frank Kern's Mass Control

Hey! Just got back from a San Diego weekend.

Surf Dude and big time Internet Marketing Rock Star, Frank Kern, taught, entertained and delivered as he played host to a crowd of 500. We rocked, we rolled, we had fun, but most importantly we learned.

Frank Kern and me.

The happening was appropriately held at the Hard Rock Hotel in San Diego. The stars at this venue did not come playing their guitars or drumming on their skins; instead they played on their strings of knowledge, experience and success. Headed by Frank himself the retinue included names like Filsaime, Deiss, Carlton, Moffat, Dale, Serling, Walker, Mulligan, Koenigs, Belcher, Reese, Lemberg, Jenkins, Johnson, Rozmanith - and those were just the speakers! Now that’s what I call an Internet Marketing Rock Star lineup! And then there was a passel more of them in the audience. So …. Does that make us their “groupies?”

Two pads of notes … too much to cover here, but over the next few months tips will be dropped into the appropriate postings so that you can apply them to your own blogging.

Some observations:

1. The thing that impressed me most was not the content, although undeniably that was awesome. No, what impressed me most was the graciousness and ease of accessibility of these extraordinarily successful men. Is it just me or is it a universal truth that the more successful a person is, the more generous and giving?

2. Twitter and all that Web 2.0 stuff. I have mentioned it here before that I haven’t quite got the hang of why social media is so important to internet marketing. Ed Dale, who runs the annual 30 Day Challenge gave a most compelling talk on this subject. In his view, the holy trinity in social marketing are Google, Twitter and You Tube. There was much more meat on Ed’s talk and for that he got a standing ovation. There will be more posts on this subject in the future.

3. Jason Moffat talked of the 7 Characteristics of Highly Successful Marketers. They were all good but the ones that caught my ear were nos. 6 and 7: Connections and Cause. Connections is not just who you know, but who they know. Cause is do you really know why you are doing this? It really is more than just the money. Another one I liked was courage, that speaks for itself.

4. Jeff Johnson talked on becoming a super affiliate. I thought that was an appropriate subject for this blog and will write a whole post on it, but the gem that I picked up was to make sure that you choose the right product/offer to promote. It’s your time, your list, your reputation. By becoming an affiliate of someone’s program, you are in effect endorsing it.

5. Your ideal client. Who is your ideal client? In other words who are you marketing to. If you could advertise for your client, what would your ad look like?

6. Determine what you want to be known for. Do you want to be the brand or do you want your business to be the brand? Both have their pros and cons.

7. Time Management: Are you doing your highest valued activity? Too often we get bogged down doing the small stuff, the admin: things that don’t really advance our business. Concentrate on those activities that make a difference to your results. The other stuff can wait.

8. Back to Twitter. Be selective as to whom you invite and equally selective as to whose invitations you accept. Follow the right people and the right people will follow you.

People often wonder what is so great about attending these weekend seminars. Aren’t they just pitch fests? Are they not self serving? What do you get out of it?

I am not fond of the term “pitch fest” because that implies that all you hear are pitches to buy, buy and buy. Let me tell you, when you attend a seminar weekend like Mass Control, the host has taken a lot of time and trouble to line up quality speakers who have valuable information to give to the attendees. Moreover, the host will also spend a good deal of time on stage, giving more good free advice and tips on how to ramp up your online success.

Speakers typically are on stage anywhere from one hour to as many as three. During that time they give you information on some of their most successful campaigns, what they did that was different, how they pulled the whole thing together. Granted, there is a lot that is not fleshed out, but hey! give me (and them) a break! You can’t do that in the short period of time that they are on stage. Yes, of course, they invite you to purchase their course – what? What’s wrong with that? I think it is a wonderful opportunity for attendees to purchase valuable courses at “a seminar price” which is often significantly less than the cost of that course on their sites. So you get:

- valuable free information, and
- big time cost savings if you want to purchase the speaker’s course.

Attendees are typically at different stages of their online careers – there are some that are just starting out and others that are well along to big pay checks. There is something for everyone. A seminar is a good place to make connections and form alliances. I for example, have several dog sites and was able to make connections with other internet marketers who also have dog sites. The importance of that is that you can support each other’s endeavors resulting in increased traffic and sales.

Seminars are fertile hunting grounds for joint venture partners – again, very much like connections, but somewhat more advanced and more appropriate to advanced marketers who already enjoy a list of subscribers in your category. Joint ventures differ partner to partner, but in a nutshell say you have an awesome product that you just completed, you are new, do not have a large list to send the offering to, but you meet a few people who also play in your niche and already have a list of hungry buyers who would be good prospects for your product … how valuable do you think such a joint venture would be.

I like meeting and talking with people who are like minded, success oriented, open to new ideas and to sharing. That’s the kind of person you meet at a weekend seminar such as Mass Control. It invigorates, motivates and confirms your own beliefs as to why you are in the market you are in.

When you go home you have a few new colleagues that you can stay in touch with, and you know, just positively know with certainty, that there is a financial future in internet marketing and that you are in the right place at the right time to make a success of it.

Happy Blogging!

PS... talk about cheese! The kahunas of the big cheese were in San Diego!Quick links:

Frank Kern's Mass Control

Ed Dale Thirty Day Challenge

Jason Moffat

Jeff Johnson Super Affiliate


  1. Hi Val,

    Enjoyed meeting up with you at the San Diego event. Hope we have a chance to work together in the future.

  2. Frank is great and I have read alot about him. His ideas are amazing!

  3. well - look at you Valentina - an up and coming ROCK STAR! You look right at home with Frank. I can see you speaking at one of his events one of these days!


  4. Dawn ... thank you. Internet Marketing ROCK STAR is awesome ... OK. maybe one day, one does reach for the stars, or the BIG CHEESE!